Content Creation
Managed social media and created visual content for NYBK Eyewear’s Seoul office, developing branded imagery and digital assets to strengthen the company’s online presence.
Client
NYBK Eyewear
Year
2020
Services
Photography, Graphic Design
Tools
Adobe Photoshop, Illustrator
Challenge
NYBK Eyewear was looking to strengthen its social media presence and create more consistent visual content for its digital platforms. The challenge was to develop engaging imagery that reflected the brand’s aesthetic while maintaining a cohesive visual identity across posts, product highlights, and promotional content.
Solution
I managed the brand’s social media accounts and created visual content designed to showcase NYBK’s eyewear products in a clear and appealing way. This included photographing and editing product images, designing social media graphics, and planning posts that aligned with the brand’s visual style. By focusing on consistent layouts, color treatments, and product-focused imagery, I helped create a more cohesive look across the brand’s social channels.
Results
The content contributed to a more polished and consistent social media presence for the brand. Through regular posting and visually cohesive design, the account was able to present its products more effectively and strengthen brand recognition online. The experience also strengthened my skills in digital content creation, brand consistency, and social media visual strategy.


