Logo Design
A boutique tea brand centered around ritual, calm, and sensory experience, drawing inspiration from natural forms associated with herbal ingredients and relaxation.
Client
Herbal Den
Year
2018
Services
Branding, Logo Design
Tools
Adobe Illustrator, Photoshop
Challenge
The challenge was to create a visual identity for a modern tea lounge, rooted in symbolism and negative space. The aim was to communicate the calm, restorative qualities of herbal tea, while standing out in a competitive hospitality and wellness market.
Solution
The solution involved creating a brand mark, utilizing negative space to integrate a teacup within a fox form, symbolizing warmth, wisdom, and sanctuary. A restrained color palette and thoughtful typography were selected to reinforce a calm, premium atmosphere while ensuring the identity could scale effectively across print, packaging, and digital media.
Results
The final result established a cohesive and memorable brand presence emphasizing balance and simplicity. The logo’s negative space creates a distinctive visual mark that remains recognizable across different sizes and formats. The flexible identity system demonstrates how the design could extend to menus, packaging, signage, and social media, creating a consistent and inviting experience for customers.
